Instagram hashtags have changed

Hashtags have been one of the best ways to help find community on Instagram.

Both from the perspective of finding accounts that you want to engage with, and as a business, in terms of helping you actually get found. 

For the longest time we were able to use up to 30 hashtags in our posts.  As of late November 2025 a major change has started rolling out whereby we are only able to use up to 3 from now on. 

I highly recommend you continue to use them, even in this limited way. 

If you have never thought too much about hashtags before you may wish to take a look at my free guides linked below. 

https://thequietcreativesacademy.mykajabi.com/hashtags

Got questions? Send me a DM on Instagram @quietcreativesacademy 

X Ilona