What is Outcome Automation on Instagram?

If you have a business Instagram account you may have noticed on occasion that when you are having a conversation with someone in your DM's (usually one about selling them something) Instagram will pop up a little message that says something along the lines of : "Auto detected Outcome: Lead- we've identified a lead and labeled the chat".

Ostensibly this is their AI filing your DMs for you automatically. Something smaller creatives may not find very useful, but ones with much larger accounts could. 

What does this mean for you and can you turn it off?

1. When it happens you will see that there is a little note "learn more"

2. If you tap on this it will tell you the automation is on and give you the option to manage your automations

3. If you tap through on that you can turn lead detection off.

What happens if you want to use the Outcome Automation function but the automation keeps getting things wrong?

1. At the top of the chat where it is being used you can tap on the tag that has been applied. 

2. This will open the Edit Label screen where you can change the tag you want applied and then save it.